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Smithfield, IW tourism website honored

The Virginia Association of Destination Marketing Organizations has honored the Smithfield and Isle of Wight Convention and Visitors Bureau for developing and introducing the GenuineSmithfieldVA.com website.

The local visitors bureau received a 2019 VIRGO Award for the site, which was recognized in the contest’s interactive advertising and promotion category. The VIRGO Awards honor destination marketing organizations, their staff members and volunteers. Industry peers judge submissions for their economic and community impact.

Texas-based Louder Design created the Smithfield and Isle of Wight site under the leadership of the company’s CEO, Sullen Subramaniam, the statewide association said in an announcement this month.

“It was a pure delight to work with Sulen and the team at Louder,” said Judy Winslow, director of Smithfield and Isle of Wight’s Convention and Visitors Bureau. “Besides designing a gorgeous and easy-to-navigate website, they also created a system specifically for a smaller destination marketing organization that has all the bells and whistles that larger organizations enjoy, including the ability for our stakeholders to add to and edit their own listings.”

VADMO is a statewide nonprofit composed of local destination marketing organizations.