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The sooner you start holiday marketing campaigns, the better. In the article, we have collected six tips that may be useful to you.

In addition, do not forget to use  certificate template and special decorations to boost your customers’ attention.

Tip 1. Add discount messages to every ad

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Whether you are running ads on social media or the display network or using programmatic technology, optimize your ads for holiday deals. In this case, you add the so-called urgency effect. You should not only inform the user about your promotion for the upcoming holidays but also immediately tell them the benefit that they will receive.

Tip 2. Use specific keywords to target your audience

For e-commerce, an important piece of preparing for New Year is listing seasonal keywords: New Year’s discounts, holiday sales, etc. Since the users who come for these keywords are clearly motivated, that is exactly what is required. In turn, they may want your services, products, and discounts.

However, it is important to keep in mind that all your competitors will use these keywords as well. If you just bid on them, your campaign will not be very successful. Therefore, do not forget to include targeting for a specific audience.

A good way to get more sales from the inevitably high holiday season spending is to target ads to your previous clients. Another way to get more from the same budget is to create a look-a-like audience based on users who have responded to your promotions. This will allow you to attract more customers, both old and new.

Tip 3. Attract buyers with local marketing

This advice is relevant for companies that operate in a certain geographic area or large brands that have distribution points in different regions. The fact is that many people put off buying gifts until the last moment for various reasons. 

When that last moment comes, they are more likely to look for options with fast shipping or even go shopping at the nearest store. This is where geo-marketing technologies can help when your ads will be shown exclusively to the right audience.

Tip 4. Add gift cards to the assortment

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This advice is based on the same principle that many people follow – to postpone the purchase of gifts until the last moment. Sometimes, there is simply no better option than a gift card in such cases. In general, when almost everyone can afford to buy any product on the Internet, gift cards are a real salvation for many. 

In addition, it is not always possible to present a gift in person, and delivery may not be organized in time. Then, the winners are the stores that have online certificates and help to congratulate a friend in another city, when there is no time for delivery.

You do not need to come up with a specific gift. Just provide the opportunity to choose it but for a certain amount. For an online store, this is, by the way, a significant advantage, since statistics show that gift card users can end up spending more.

Tip 5. Come up with a comprehensive campaign

The more interesting offers, games, and gifts you prepare for New Year, the more customers you will attract. A good example is the New Year’s page with discounts, gifts, tests, holiday sets, and even Oracle predictions.

In addition, do not forget to use humor. If you feel the strength to joke, do not be shy. Such advertising always stands out against the backdrop of cozy family stories. However, in this case, as with seasoning, the main thing is not to overdo it.

Tip 6. Make themed product pages

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Check Google Trends to see which search queries are growing and what is their number. Obviously, users do not immediately go to the search network with a specific request, but sometimes, they look for options for what to give.

When you create a novel dedicated page on your resource and optimize it for these keywords, your chances of ranking higher in organic search are enhancing rapidly. This makes the promotion really successful.

Why is this important? Because when the user sees both paid and organic results after the search, they usually pay more attention to the latter.

If you are not going to launch your campaign from the first days of December, this does not mean that you do not need to talk about them. Hang a promotional banner on your site to let visitors know what they can get. 

You can also launch an appropriate advertising creative, for example, in mobile applications. If you remind people of where it is more profitable and better to buy gifts, there is a high chance that they will come to you. To get something, it is not enough to study the issue – you need to do it.