How to Create a Successful Student-Oriented Marketing Strategy?
Published 10:52 am Tuesday, January 24, 2023
Any person who works in marketing will tell you that students are a huge part of the economy today. Most of them have spare funds to spend on products with reasonable prices, and many young people become loyal clients for years to come! The only problem for businesses is the fact that they have no idea how to reach this huge demographic.
Younger people set the trends today. This is true not only for the United States but also for the rest of the world. If you can find the right marketing strategy that will be appealing to students, you can lock down any other demographic for sure. Some might say that undergraduates are not the most paying clients, so a segment with luxury items might not be for them.
On the other hand, there are plenty of young people who want to stay on trend and look for new places to spend their money! After all, there are some things that are essential for every college student, for example, a place to buy essay papers for their assignments. Young people definitely want to spend money on those things that make their life easier!
Are you still not sure that your business can attract your target audience with the advertising campaign that you have right now? Here are some tips on creating a successful student-oriented marketing strategy!
Why Do You Need a Specific Marketing Strategy for Students?
In case you still think that one campaign can cover all demographics, this article is for you. As it was mentioned before, students are most likely the crucial part of your target audience. These young adults from 18 to 24 years have money to spend, and not only on school-related stuff. In any case, there will always be students, so it’s never too late to start!
Another huge benefit of marketing to this group is that they are confined to one location for 4-5 years while they are in school. This means that you have plenty of time to develop your brand and marketing campaign and tweak the ways of reaching out to them. There are also some things that you need to consider before launching your new campaign:
- Gen Z lives on social media;
- they are very tech-oriented;
- they use ad-blockers, so old pop-up banners won’t work;
- they appreciate personal approach and exclusive deals;
- they like to communicate and engage with everyone on the internet.
5 Ways to Effectively Market to Students
Now that you know that your business can’t miss out on this demographic, let’s take a closer look at some of the possible working student-oriented strategies. You will definitely see an improvement in customer retention and an increase in your sales!
Use Social Media
This is the main rule for all companies in the modern competitive market, with no regard for their products, services, or target clientele. If you want to survive in this environment, you need to get on social media. Learners spend all day on their phones, so you might as well take advantage of it! Focus your efforts on Twitter, TikTok, Instagram, and many Facebook.
Here is how you can engage more people on social media and attract more clients to your business:
- participate in trends and challenges;
- use the services of micro-influencers;
- promote your products through targeted ads;
- create your branded hashtags;
- cross-link your other platforms.
You will definitely see how your account gets more popular. TikTok and Instagram are all about recommendations, promotions, and trends. Don’t film any videos or reels in an obvious way that is designed only to promote your services. It’s always a great idea to have other people promote you! Think about sending out some samples to influencers, but more on that later.
Create User-Specific Discounts And Campaigns
It’s always a great idea to understand what your target audience stands for. Of course, you would need to do thorough research with your marketing team to find out more about your target clientele. Still, there are some things that always find a great response from younger clients. For example, you can offer reusable packaging for returning clients!
Offer Free Trial Periods or Samples
People love getting free stuff. This is especially true for those who use your services or order your goods for the first time. So, give them time to get acquainted with your business! It might not seem like a good idea to give out stuff for free, but you will be surprised what it does to loyalty levels. You can also offer free delivery for returned items.
Here are some of the ideas about utilizing this tactic for your student-oriented promotion:
- use free samples as a part of your brand name;
- offer samples as a bonus for newly signed clients;
- have a trial run for your services, for example, a 1-week free period.
Reach Out to Student Ambassadors
This is a great way of covering more people than you can organically reach. Ambassadors and young entrepreneurs can promote your business offline as well, making an emphasis on quality and fair prices. You can even get to sponsor some of the student events and get exclusive rights to them! This way, you will get even more exposure to this demographic.
Create a Working Chatbot
Young people hate talking to somebody on the phone. Even an email can be a stretch because you won’t get a quick response immediately. For this reason, consider investing into developing a chatbot that will have answers to the most popular questions. With the help of artificial intelligence, it can mimic an entire conversation with a potential client!
To Sum Up
Now you know the fundamentals of creating a successful student-oriented marketing strategy. Don’t miss out on this loyal target clientele just because your advertising campaign doesn’t work right now. With some tweaking, you will be able to reach out to younger buyers in no time! Today, with social media, a word about your business can get out very quickly.