Privacy Policy

This privacy policy discloses the privacy practices for ( This privacy policy applies solely to information collected by this web site. It will notify you of the following:

  • What personally identifiable information is collected from you through the web site, how it is used and with whom it may be shared.
  • What choices are available to you regarding the use of your data.
  • The security procedures in place to protect the misuse of your information.
  • How you can correct any inaccuracies in the information.

What types of information do we gather?

We gather two types of information about our visitors, personal information and aggregate tracking information. Personal information includes information provided when you subscribe, participate in surveys, or register for our services. All personal information is provided by you during a registration or subscription process, never automatically extracted from your machine. Aggregate tracking data is gathered using web technologies, like cookies. It is used for improving our site and services.

Personal Information You Share With Us

Registration Information

In order to supply our products and services we may require personally identifiable information, such as phone number, mailing address, billing information and email address. In some specific instances, such as surveys, we may request more detailed information.

Billing and Credit Card Information

Our website does not gather or store credit card information. In order to enable payments online we have partnered with to provide secure processing of credit card information. For information about, view their privacy policy here:

What we do with personal information

We use personal information to facilitate delivery of the paper, user authentication, notifications and problem resolution. We may also contact you via, phone, email or U.S. Mail to correct account issues, provide customer service, and promote our services/products. We may aggregate the information for use in statistical analysis. In the case of statistical analysis the data would be anonymized so as to not be personally identifiable. We value your data and take precautions to protect it. We do not sell, share or distribute personal information we gather.

Aggregate Tracking Data

Like most websites we gather certain information automatically, using tools such as cookies and server logs, to allow functional operation and improvement of our website. Information gathered in this way may include, Internet Protocol (IP) addresses (the region or general location where your computer or device is accessing the internet), browser type, operating system, duration of visit, what part of the site visited and other usage information. This data is aggregated for statistical analysis and website administration. Frequently, you can choose to limit the data we gather by setting your browser to refuse cookies by default. However doing so may have detrimental effects on your experience on our site.


The Smithfield Times makes use of cookie technology to assist in gathering and aggregation of tracking data. Specifically we employ Google Analytics. We maintain ownership of all data collected by Google Analytics on our behalf. We reserve the right to publish non-personally identifiable, summary information regarding our web site visitors for promotional purposes and as a representative audience for advertisers. For more information about Google’s privacy policy, including how to opt out, go to To opt-out, you can use the Google Analytics Opt-out Browser add-on from here:

What we do with aggregate data

We make use of the aggregate data to improve our service and better understand our users. We use it to personalize the user experience and provide more individualized content and advertising. It will also be used to improve the content and design of our site. The information may also be used to help advertisers or marketers assess the value of advertising on our site.

Your Access to and Control Over Information

You may opt out of any future contacts from us at any time. You can do the following at any time by contacting us via the email address or phone number given on our website:

  • See what data we have about you, if any.
  • Change/correct any data we have about you.
  • Have us delete any data we have about you.
  • Express any concern you have about our use of your data.


We take precautions to protect your information. When you submit sensitive information via the website, your information is protected both online and offline.

Wherever we collect sensitive information (such as credit card data), that information is encrypted and transmitted to us in a secure way. You can verify this by looking for a closed lock icon at the bottom of your web browser, or looking for “https” at the beginning of the address of the web page.

While we use encryption to protect sensitive information transmitted online, we also protect your information offline. Only employees who need the information to perform a specific job (for example, billing or customer service) are granted access to personally identifiable information.


Our Privacy Policy may change from time to time and all updates will be posted on this page.

If you feel that we are not abiding by this privacy policy, you should contact us immediately via telephone at (757) 357-3288 or via email.